Friday, December 27, 2019

Hacking Can Not Be Ethical - 1681 Words

Hacking cannot be considered ethical due to the fact that it damages a company s reputation. Hackers have no care in the world about the negatives that happen to you. They may not have anything against you but what you stand for. Erickson was the owner of a website known for political debates was hacked and his page on which he spent thousands of dollars on was hacked by Anonymous and became malicious. â€Å"Erickson spent $1,500 to rebuild his site with enhanced security measures. He also spent a considerable amount of time with Google’s appeals process to get his site relisted-- a process that took 3 months.† (KAVILANZ, PARIJA. Hacked by Anonymous. CNNMoney. Cable News Network, 29 May 2013. Web. 20 Mar. 2015.) When you are targeted by cyber terrorists they don t aim to just make a statement. They are there to hurt you. They demoralize the things you treasure and make all your prized possessions worthless. To build a website is not a cheap and easy process. Without pri or knowledge of web development you need to hire a web developer in order to do the work for you which can in turn cost you thousands of dollars. Erickson then had to rehire web devs and network analysts to get his entire web page restructured with better security. No one can say for sure who will be next. Many of these attacks can be very random and seemingly pointless, however, these hacker groups are still out there in the world doing what they seem to do best. Anonymous as you can note is one of the topShow MoreRelatedEthical Ethics And Ethical Hacking968 Words   |  4 Pagesdevelopment and issue is ethical hacking. To understand ethical hacking one must be able to define what it means to be a hacker. â€Å"A hacker is an individual who intends to gain unauthorized access to a computer system† (Laudon Traver, 2015). Oxford Dictionaries defines an ethical hacker as â€Å"a person who hacks into a computer network in order to test or evaluate its security, rather than with malicious or criminal intent† (Ethical Hacker, n.d.). In other words, an ethical hacker aims to discover ifRead MoreHacking And Its Effect On Human Behavior Essay1608 Words   |  7 PagesHacking in computer networking is the desire to manipulate the normal behaviour of a network connection or a connected system, a hacker is the person who is instigating the hack. In today’s society, we generally refer to any malicious programming attack over the internet or a network to be hacking. Hacking originated between the 1950s and 60s by M.I.T engineers, they originally were meant for learning and experiment purposes and usually took place at the ‘model train club’. However, these attacksRead MoreCybercrime And Internet Hacking And Its Effect On The Security Of The Internet1386 Words   |  6 Pagesinternet hacking has been an ongoing issue in contemporary life. â€Å"Internet hacking is the practice of modifying or altering computer software and hardware t o accomplish a goal considered to be outside of the creator’s original objective.† (Merriam-Webster). Any individual, business, or even government with a computer is not safe from these computer criminals. So, the main question is: How do we fix this cybercrime that does millions of dollars in damage, and should we implement â€Å"ethical hacking† to improveRead MoreEthical Hacking1028 Words   |  5 Pagesinformation systems; it seems that the Ethical Hacking is a better way. Therefore, whether to teach or not teach the Ethical Hacking as a course in Tertiary education has become an interesting argument. In this article will analysis the ethical, legal, and ethical implications of this issue. In order to discuss the ethical, legal, and social implications of this issue, one has to understand the definition of Ethical Hacking. The Word Spy states that Ethical hacking is a computer hacker who attemptsRead MoreEthics : Ethical Hacking Gaining Access1695 Words   |  7 PagesEthical Hacking Gaining Access Name Institution Ethical Hacking Gaining Access Introduction Ethical hacking is the testing of access to a system, also known as white hacking. The process entails similar tools, methods, and techniques that most hackers employ though with a legal aspect to it. The goal of hacking is done with the permission of the intended target with a goal to show varied areas of weaknesses from the hacker’s perspective. It is part of information risk management allowingRead MoreEssay on Ethical Computer Hacking972 Words   |  4 Pagescertain virus someone else is writing, or safeguarding a local banks network to make sure that virus cannot access the banks database. Hacking can be ethical by providing the Internet world with a tightened sense of security by detecting and preventing security flaws before it is too late. There are a many types of hacks, and hackers in the cyber world. A hack can be any modification done to virtually anything, to make it do something better, or something completely different. Many hackers are hackersRead MoreEthical Hacking : A Breach Of Security1457 Words   |  6 Pagesthe company been able to find the vulnerabilities in the network. This is where ethical hacking comes into the program. Before delving into ethical hacking we must first understand what hacking really is. As defined by dictionary.com hacking means to modify a computer program or electronic device in a skillful or clever way: or to break into a network, computer, file, etc., usually with malicious intent.[1] Hacking is performed by a person or group of people know as hackers. In the computer securityRead MoreLab 2 Performing A Vulnerability Assessment Worksheet Essay648 Words   |  3 Pagesis a graphical interface for Nmap, a port scanning tool that can quickly identify hosts and detect what operating system and services are running on them, and all without privileged access. Zenmap, and similar tools, are typically used during the scanning and vulnerability phase of the ethicalcan hacking process. 2. Which application be used to perform a vulnerability assessment scan in the reconnaissance phase of the ethical hacking process? . OpenVAS (Greenbone Security Assistant). VulnerabilityRead MoreUsing The Command, Arp -s1543 Words   |  7 Pageswe can add entries to this list by using the command , arp –s . In cases , where your network configuration does not change often, it is entirely feasible to make a listing of static ARP entries deploy them to clients via an automated script. This will ensure that devices will always rely on their local ARP cache rather than , relying on ARP requests replies . Monitoring ARP Traffic with a Third Party Program :- The last option for defending against ARP cache poisoning , is a reactive approachRead MoreNetwork Infrastructure Attacks Against Network Infrastructures Essay1227 Words   |  5 Pagesvulnerabilities simultaneously can prove to be dangerous for computer system. Non technical attack: Exploits that involve manipulating people- end users and even yourself are the greatest vulnerability within any computer or network infrastructure. Humans are trusting by nature, which can lead to social engineering exploits. Social engineering is defined as the exploitation of the trusting nature of human beings to gain information for malicious purposes. There is an example of hacking which is physical. For

Thursday, December 19, 2019

Neoliberalism And Its Impact On Social Work Practice

Neoliberalism began in the 1970’s and 1980’s after advocates supported the economic liberalization policies such as the rule of the market, cutting public expenditure for social services, deregulation, privatization, and eliminating the concept of the public good. Neoliberalism has had a significant affect on social work practice over the decades. There are strategies social workers as well as individuals can use to challenge neoliberalism. The rule of the market by liberating free enterprise or private enterprise resulted in greater openness to international trade and investment. Additionally, the rule of the market meant reducing wages by deunionizing workers and eliminating worker’s rights that had been won over many years. It also meant no more price control and the total freedom of movement for capital, goods, and services (Nylund, 2016). People were convinced that having an unregulated market was the best way to increase economic growth, which would ultimately benefit everyone. Although, the rule of the market was meant to have money â€Å"trickle-down† to the poor, it did not truly benefit the people at the bottom. The very wealthy would often keep the money they were making instead of letting it trickle down. To illustrate, the after-tax incomes in the U.S. between 1979 and 2006 rose by 256% for the top 1% of households, while they rose 21% for the middle fifth of households and 11% for the bottom fifth of households (Finn, Nybell Shook, 2010). This means that theShow MoreRelatedAdult Education Throughout Changing Times By Marion Bowl1366 Words   |  6 Pagesas global trends of neoliberalism. The book encapsulates the changing of the philosophies, policies and career within the domain of adult education over the past 40 years in England as well as in New Zealand. The new economic policies or neoliberalism discourses have been impacted on adult educators whether in their principles, work, or either career expectations. It also explores how this implication on adult education and lifelong learning can be used to inform the practice of adult education andRead MoreGender Inequality Within The Educational System892 Words   |  4 PagesAs the most crucial time in development, a child’s educational experience can largely impact the rest of their lives. Many educational aspects impact the outcome of their development from social issues to policy to economic changes. A pa rticular issue that educational systems have a hard time keeping up with, according to Davies and Guppy (2010c), is changes in gender equality. Over time, gender inequality has grown to be an important educational issue. Women are surpassing men educationally, andRead MoreA Marxist Lens On Society And Ideology989 Words   |  4 PagesGerman philosopher whose political theories have had a tremendous impact on society and ideology. His theories, collectively understood as Marxism, surmise that the essential qualities governing all societies are economics and class struggle. Marx was particularly concerned with capitalism, commodification, inequality, and exploitation. Within the context of this class, a Marxist lens is essential because it provides context for the social justice issues examined. Through Marx we can, for instance, seeRead MoreNeoliberalism in Brazil1312 Words   |  6 PagesIn an article entitled â€Å"Resisting and reshaping destructive development: social movements and globalizing networks†, P. Routledge describes neoliberal development, â€Å"Contemporary economic development is guided by the economic principles of neoliberalism and popularly termed ‘globalization’. The fundamental principal of this doctrine is ‘economic liberty’ for the powerful, that is that an economy must be free from the social and political ‘impediments,’ ‘fetters’, and ‘restrictions’ placed upon itRead MoreThe Economics And Social Hierarchy Essay1621 Words   |  7 PagesNeoliberalism is defined as the way in which our government approaches the economics and social hierarchy in ou r society. (Neoliberalism, 2015) states that it is an approach to economics and social studies in which control of economic factors is shifted from the public to the private sector. Neoliberalism are giving more attention towards schools that do not necessarily need this as much as the other schools, in order to make the government look better and are more in support of neoliberalism. SchoolsRead MoreBook Report on Anthropology of Globalization by Lewellen1571 Words   |  7 Pagesunified system (11). o Today’s globalization was inherent in the birth of capitalism (11). o Neoliberalism required two changes: the end of superpwer rivarly and the acceptance of neoliberalism by the third world (15). o Neoliberalism, the idea that trade should be unfettered by government regulation, is crucial to the current definition of globalization (17). o Negative effects of neoliberalism favors the rich, undercuts domestic production prices, causes unemployment, forces to ultilizeRead MoreThe Theory And Practice Of Social Planning Essay1655 Words   |  7 PagesIntroduction Social planning is limited by the top-down and trickle down approaches that proliferate and impact on social concerns. Neoliberal ideologues and theories primarily based on the economy have impacted on the social investment context of social planning and development. In this essay, a brief explanation of social planning and its function in relation to top-down and bottom-up change is discussed and evaluated. Further, the duality between theory and practice of social planning is presentedRead MoreSocial Planning : The Top Down And Bottom Up Change Essay1638 Words   |  7 PagesSocial planning is limited by the top-down and trickle down approaches that proliferate and impact on social concerns. Neoliberal ideologues and theories primarily based on the economy have impacted on the social investment context of social planning. In this essay, a brief explanation of social planning and its function in relation to top-down and bottom-up change is discussed and evaluated. Further, the theo ry and practice duality of social planning is presented. The social learning and communicativeRead MoreThe Political Systems Of Countries1806 Words   |  8 PagesThe political systems of countries are in constant progression, accepting new ideologies to reorganize the economy in the best means. The current approach to economic and social studies that has thrived since the 1980s and has made its way to the 21st century in Canada is neoliberalism. This approach favours a minimal state and a free entrepreneurial competitive market. However, the new organization has placed the marginalized, racialized, and gendered groups of people in oppressive and exploitiveRead MoreThe European Union And The United States1743 Words   |  7 Pagesregards to the effects of the secretive TTIP on various industries and employees within the EU. TTIP could be seen as another ‘neoliberal project’ - following Margeret Thatchers pioneering - that will affect social, health and environmental s tandards (Dullien, Garcia Janning, 2015). Neoliberalism is a political economic theory, which suggests that the market should have limited government regulation and intervention, liberating and deregulating the market, and encouraging states to value competition

Wednesday, December 11, 2019

Strategic Management Assignment free essay sample

Sabah International Dynamic Management (SIDMA) College is a private higher learning institution offering more than twelve academic programs from various faculties such as the Faculty of Education and Social Sciences (FESS), Faculty of Business Administration (FBA) and the Faculty of Hospitality and Tourism Management (FHTM). The College, in its vibrant and dynamic environment strives to focus on teaching and learning and discovery of new knowledge with integration of quality education, qualified teaching staff, excellent services and innovation. Under the leadership of its charismatic Chairman, Prof. Dr. MorniHj. Kambrie, his dynamic team of managers and trusted Board of Directors the college prospers jubilantly over the years and rapidly emerged as one of the largest regional centres in East Malaysia running UNITAR and several of its own academic programs. First established in Sarawak in 1998, the college, formerly known as Institut Pengurusan Dinamik Seminar (IPDS) extended its operation to the land below the wind or Sabah in 2002. During its first establishment in Kota Kinabalu, the college leased a two storey prudential building of approximately 15,000 square feet and had its first batch of 34 students in 2003. Gradually progressing with over 2000 active and registered students, the college is now exclusively located at its newly constructed 47,000 square feet City Campus at Bundusan Commercial Centre. Aimed at achieving its mission of producing a knowledgeable, skilful and competitive individual, the college is committed to equip its students with quality knowledge and skills through the provision of excellent learning facilities and educational support services. Driven by such need, facilities are constantly upgraded to ensure that only the best are furnished and delivered to its college communities. Vision and Mission Vision Sabah International Dynamic Management College (SIDMA COLLEGE) aims to become a leading and recognized private educational institution in providing quality education and training towards producing knowledgeable, skillful, and competitive individuals who contribute to personal and societal wellbeing. Mission Sabah International Dynamic Management College (SIDMA COLLEGE), mission is to equip students with quality knowledge and skills that meet their personal growth needs and the expectations of chosen profession and industry through the provision of excellent learning opportunities and educational support services. Key people in the business Dr. Morni is Board Chairmain of SIDMA COLLEGE SABAH and SARAWAK. He was born in Miri in 1956. His education spans several schools in Sarawak and culminated in St. Joseph Secondary School, Kuching, where he completed Form Five in 1973 and on to KolejTunTuanku Haji Bujang in Miri for the Form Six Upper in 1975. Dr. Morni has a Chartered Institute of Transport (CIT) qualification as well as the Advanced Diploma in Transport Studies from the University of London. He went on to Scotland to do the MBA from Stirling University. His last achievement is by completing his Ph. D in Entrepreneurship from Stirling University, Scotland in 1990. He now runs his own private institution of higher learning, SIDMA College, which has two branches, one in Kuching andother in Kota Kinabalu, both in East Malaysia. This institute runs degree programmed for UniversitiTun Abdul Razak, UNITAR. He is married and has 5 children. Nature of Business SIDMA College consists of four different universities which operate under one management. SIDMACollege primary business circling around educations aspect which they delivery knowledge to the student that need it. They mission was to find profit as a second priority where they put student achievement as their importance aim. Target Market Youngster that want to continue their studying, especially expiration students SPM and STPM level. Besides that, SIDMA College also a place for continued a study among the employed. For example is teacher. External factors affect the business 1. Economic Factors Economic factors have direct impact on the potential attractiveness of various business ventures. For example is, SIDMA COLLEGE SABAH student were get financial assistance such as PTPTN Education Loan. PTPTN is a special board established under the auspice of the Ministry of Education with the objective of offering educational loans to all eligible Malaysian students pursuing tertiary studies from selected institutions of higher learning in the country. UniversitiTun Abdul Razak has been included in the list and the facility is meant for both Bumiputra and non-bumiputra students. All undergraduate students of UniversitiTun Abdul Razak are eligible to apply for this loan. Although there is a small fee charged on the principal amount, the loan is repayable over twenty years upon graduation and employment of the students. Second is, Sponsorship. Sponsorship is Apart from the various loans available, there are several state agencies that offer direct sponsorships to students from the respective states, including the various State Education Foundations (YayasanPendidikanNegeri). 2. Technological Factors Technology is a business enabler that has revolutionary impact on the actual conduct of business. It contributes to achieving desired business productivity and efficiency. The Internet serves as a good example; what used to be impossibility in instantaneous global communication has become a cold reality and an urgent necessity for every business in order to succeed. Another good example of enabling technology application in SIDMA COLLEGE refers to the advancements in superconductivity systems, which increase the power of electrical products by lowering resistance to current. These improvements revolutionize business operations, especially in transportation, utility, healthcare, electrical, and computer industries. 3. Competitive Factors An equally important part of external assessment is identifying rival firms and ascertaining their strengths, weaknesses, capabilities, opportunities, threats, objectives, and strategies. Good competitive intelligence in business. Weaknesses of competitors can signify external opportunities, while major competitive strengths can mean key external threats. The College, in its vibrant and dynamic environment strives to focus on teaching and learning and discovery of new knowledge with integration of quality education, qualified teaching staff, excellent services and innovation. Under the leadership of its charismatic Chairman, Prof. Dr. MorniHj. Kambrie, his dynamic team of managers and trusted Board of Directors; the college prospers jubilantly over the years and rapidly emerged as one of the largest regional centre in East Malaysia running UNITAR and several of its own academic programs. 4. Social Factors The social component of strategic analysis related to assessing the social, cultural, demographic, and environmental profiles of addressable markets. During its first establishment in Kota Kinabalu, the college leased a two storey prudential building of approximately 15,000 sqft and had its first batch of 34 students in 2003. Gradually progressing with over 2000 active and registered students, the college is now exclusively located at its newly constructed 47,000 City Campus at Bundusan Commercial Centre. The position next to the main road of Bundusan s easier to public to find this college Driven by such need, facilities are constantly upgraded to ensure that only the best are furnished and delivered to its college communities. Political Factors The complexity of todays political landscape is exactly the reason why strategists now spend more time anticipating and influencing public policy actions. SIDMA COLLEGE make sure that they have more time meeting government officials, attending government-sponsored conferences, rendering public speeches, issuing press releases, and becoming visible in trade groups, industry associations, and other congregations where updated political developments can be learned. Summary of external analysis findings in an appropriate: Key external factors Opportunity Weight Ranting Weight Score Have direct impact on the potential attractiveness of various business ventures 0. 08 3 0. 24 Achieved desired business productivity and efficiency 0. 10 2 0. 20 Create relationship with government official 0. 11 2 0. 22 Provide various of activity provide by University Tunku Abdul Razak 0. 09 1 0. 09 Learning other social, cultural, and demographic 0. 12 4 0. 48 Key external factor Threats Weight Ranting Weighted Score Pay back loan to the PTPTN 0. 15 4 0. 6 Outlet campus have pretty much independence with main campus of University Tunku Abdul Razak 0. 12 3 0. 36 The technology not really advance 0. 13 3 0. 39 There are so many competitive with other University 0. 10 3 0. 3 Total 1. 00 2. 88 INTERNAL FACTORS OF SIDMA COLLEGE. Internal factor can be defined as the inner strengths and weaknesses that an organization exhibits. Internal factors can strongly affect how well a company meets its objectives, and they might be seen as strengths if they have a favorable impact on a business, but as weaknesses if they have a deleterious effect on the organization. 1. Management Since SIDMA College is a not government organization, the management are choose by interviewing by the HRM Department and mostly the employees come from other district of sabah and west Malaysia state. The number of employees at the SIDMA College is a total of 35. This amount is equal to educational organizations that operate in rural areas. Segregation of duties is accordance with sub-units facilitates the organization to operate properly. Most workers in this organization have the education background of diploma, degree and master programs. 2. Location SIDMA College is located about 7 minutes from Donggongon town and about 15 minutes from Kota Kinabalu, SIDMA College City Campus in Bundusan Commercial Centre is easily accessible within the vicinity of the Beverly Hills Commercial centre, a strategically located campus with close proximity to book shops, food outlets, bank, budget hotel, supermarket and the residential area with easily available hostel accommodation for students. 3. Finance/Accounting Since SIDMA College is not a government organization, the financial are control by the financial department which under Pn. RukidahRuddin the head of department of finance and it is classified for us to do the analysis but using observation method, we noticed that the organization is fully used the financial given such as by having sufficient working capital. 4. Structure (Operation) Organizational structure in SIDMA College is categorize into several units departments such as Financial Department, Academic Department, Human Resources Department, IT Department Media, Resources Centers and Property Admin Department . This plan is a strategic management tool that has been developed by management itself so that the organization can perform well in their work environment. 5. Management Information System The MIS unit in the SIDMA College is not really good than the others university but the effect is big in this College because the use of technology for the organizational to operate easily such as communication and internet. The main purpose of MIS in the organization is to improve performance by improving the quality of managerial decisions and thus the organization fully uses MIS to make a decision. The using of system like UNICE, it’s really helps students to communicate directly to the course leader and to the other classmate in order to reduce time spend. Summary of internal analysis findings in an appropriate: Key internal factors Strength Weight Ranting Weight Score All employees have a good education background 0. 10 1 0. 10 Organizational structure is divided into smaller units to facilitate the business proses 0. 12 3 0. 36 Multi-racial culture and religion at workplace 0. 13 2 0. 39 Management are well trained and develop 0. 15 1 0. 15 Key internal factor Weakness Weight Ranting Weighted Score SIDMA is still indevelopment process 0. 14 4 0. 56 Location of organizations still not very well known 0. 12 3 0. 36 Still not enough facilities in the building 0. 10 4 0. 40 Financial is controlled by themselves, not enough support in financial 0. 14 2 0. 28 Total 1. 00 2. 60 CONCLUSION. In conclusion, Sabah International Dynamic Management (SIDMA) College shows excellent initiatives in order to carry out its’ mission to produce a knowledgeable, skillful and competitive individual as aforementioned. This is to make sure that SIDMA College is par with the other college which offers the same courses. Aiming to equip its students with quality knowledge and skills through the delivery of excellent learning facilities and educational support services, SIDMA College shows great strategic management which focus on strategic consistency between the organization and its environment. Moreover, provision of excellent facilities will ensure SIDMA College to be one of the promising colleges chosen by most youngsters to be their platform especially those who want to further their study. Nurturing its students with quality knowledge, communication skills as well as soft skills that meet the student’s personal growth needs will ensure its students to be ready to face the real job world. Nowadays, the real world it’s a very challenging working place so it’s a job well done by SIDMA College’s management who sees that it’s a must to prepare the youngsters with good quality knowledge and identify the true purpose of this organization and the plans and actions need to be taken in order to achieve its’ mission. Thus, this set of managerial decisions and actions had determined the long term performance of SIDMA College and continue to provide learning opportunities to youngsters. Apart from that, SIDMA College also showed a good strategy evaluation and choice where it scan and highlight all relevant aspects that affect its ‘organization whether it is external or sector-based. For example, upgrading it’s’ facilities for better performance and conducive learning environment to ensure its students receive all the decent quality of information during lecture. Strategic implementation such as great organizing by choosing a suitable geographical structure also allows SIDMA College to be one of the best colleges in Sabah. Providing its students with financial assistance and sponsorship which is one of the benefits offer by SIDMA College which give great opportunities especially students who have financial difficulty. Last but not least, systematic strategic management of SIDMA College has made this college standing par with other colleges and in the near future, SIDMA College might expand abroad and provide more learning opportunities to the youngsters out there. Thus, SIDMA College needs to have a strategy on how it expects to outperform its competitors by upgrading the current facilities and marketing strategy. SUGGESTION. Build Franchise in State Joint Venture With Government Key factor Weight AS TAS AS TAS Opportunities 1. Have direct impact on the potential attractiveness of various business ventures. 2. Achieved desired business productivity and efficiency. 3. Create relationship with government official. 4. Provide several of activity provide by university Tunku Abdul Razak. 5. Learning other social, cultural, and demographic. Threat 1. Pay back loan to the PTPTN. Outlet campus has pretty much independent with main campus of university Tunku Abdul Razak. 3. The technology not really advances. 4. There are so many competitive with other university. Total Strength 1. All employees have a good education background. 2. Organizational structure is divided into smaller units of facilities the business process. 3. Multi-racial culture and religion at workplace. 4. Management are well trained and develop. Weakness 1. Sidma is still in development process. 2. Location of organization still not very famous. 3. Still mot enough facilities in the building. This is because the strategy used now is not quite effective because almost all management issue need to be informed to the main campus. Therefore, with the brand new franchise that being made here, the management will run smoothly and more reliable. We hope that this strategy confluence of organizations is likely to compete with other not only IPTS but also IPTA like UMS. We are hoping that our specific objectives can be used by the SIDMA College. The objective of this strategy is accordance with the vision and mission studies of SIDMA College. The use of a new strategy to improve management development is the best strategy for an organization like SIDMA College in the mature stage. This strategy can be applied by the cooperation with the government to give full support on approval to the main campus to build their own franchise in Sabah. Officers, staff and lecture also students should work together on improving the management of existing and they have to make quality improvement and educational services in producing more quality graduated student rather than quantity of graduated of student. ACTION PLAN. Our marketing strategies are preparing action plans for all media advertisement and road shows. For example is through print media, through technology like radio and television and internet, flyer and through phone advertising. 1. Print Media Certain forms of print media allow for a high level of target marketing. Magazines, for example, tend to be highly specialized, so ads can be developed to appeal to a specific readership. For example, target market is parent. It to attract parent so that they can pursue their children to continue their study here. In additional, through these methods it is the lowest cost depends the other advertisement. 2. Technology a) Radio Many are posting advertisements thru the radio because of its multiple benefits in terms of effectiveness, coverage, and cost. There are several forms of mass media that people use as their avenue in promoting this campus. And so if you would care to analyze, advertisements as well as radio shows are very much appreciated in far flung areas. That is why our marketing team would really take time and invest on putting up advertisements thru radio. Aside from those logical reasons why people patronize radio and the shows transmitted thru it, there are also benefits from using radio advertisements. Plus, it can be repeated over and over again in an evenly manner throughout the day but still it’s only for a lower cost comparable to television and newspaper ads. Radio advertising is also beneficial to the campus because whatever it is that is heard by an individual thru the radio may be easily transmitted or shared to other people who are not necessarily listening to the radio at that moment. That way, ideas from the radio may be passed on faster by mouth, given only one person among a line of people has listened to the advertisement. b) Television Market Coverage and Cost Effectiveness: Almost everyone watches television once in a while. This is why television makes it possible to reach a large audience. Captivity and Attention: Viewers that are watching their favorite programs are usually exposed to thousands of advertisements a year. TV advertisements have a tremendous effect on consumers just by repetition and exposure of catchy jingles and slogans. Creativity and Impact: One of the biggest advantages of using television as a media is the fact that it provides one with the opportunity for presenting the advertising message. This media vehicle is ideal when you need to demonstrate your product or service. It offers great flexibility in the fact that you can combine interaction of the sight and sound. c) Internet The internet, which has literally eliminated boundaries for communication has also given birth to a host of businesses. Online advertising is one such example, which makes use of internet to market and promote campus to consumers The Internet facilitates true two-way communication in advertising messages. By placing interactive ads on the Internet, marketers can use surveys, comments and usage statistics to fine-tune their campaigns midstream and maximize their effectiveness. 3. Others Method a) Flyers The purpose of these flyers is to promote the campus and to create image between the people of its existence. They are distributed to different people and to the present clients in order to make them more aware about the campus. They are distributed on the streets, left in postboxes or sent by mail. They hold information about the company, its business, products and services and contact details. b) Phone Advertising through SMS The efficiency and real time tracking of information makes mobile phone marketing much easier than other advertising. It able to reach a much wider audience due to the nature of mobile devices and how people use them. With GPS, location based messaging, device detection and geographic locating on mobile devices, the data gathered can be enormously useful. The user has direct and personalized mobile phone marketing sent to them. This makes their advertising more likely to be effective; being that it is specifically geared towards their searches. RESEARCH METHODLOGY. The chosen method for collecting information on our assignment is interview session where my group had interview Madam Izah Bt. Mulihin (deputy district education officer) at the organization itself in order to found the background of the organization and investigate the external and internal factor that affect the organization. The interview session doesn’t take too much time because the area that we choose is well known to us. Here we attach our evidence on interviewing sessions.

Wednesday, December 4, 2019

Why are political parties so strong in the United Kingdom yet so weak in the United States

Introduction The United States and United Kingdom are the largest democracies in the world hence they have variant political parties. A political party in any governing system is defined as an organization of people with similar political aims and opinions who seek to attain political influence in public policies through their representative being elected to the governing body (Medvic, 2009, p.120).Advertising We will write a custom essay sample on Why are political parties so strong in the United Kingdom yet so weak in the United States? specifically for you for only $16.05 $11/page Learn More Political parties are either funded by the government or individual party members depending on a country’s regulations. Irrespective of the fact that both United States and Great Britain have two dominant political parties, two legislative houses and a single executive, the political parties in both nations differ in their strength. The strength of politica l parties is determined by the amount of influence a party has on its members and the cohesion in the party. The political parties in the United States are much weaker than in the United Kingdom. In the US, politics are dominated by two major parties, the Democratic Party and the Republican Party. Additionally, there are other smaller and weaker parties in the political scene. In the democracy of United Kingdom, there are three dominat political parties namely the Labour Party, the Conservative Party, and the Liberal Democrat Party currently led by Nick Clegg. However, there are other smaller political parties namely Independence Party and the Green Party. The roles of political parties include voicing the needs and concerns of their members and supporters, recruiting and training candidates for public office and socializing the citizens. This paper defines the significant difference in the strength of political parties in the United States and the United Kingdom. Moreover, it explo res the factors that make political parties to be strong or weak in these countries. Political parties in the United States Political parties in the United States were not endorsed in the founding constitutions, since the intention of the Constitution and its founders was to have a triple balanced system of executive, judicial, and congressional powers. Factors that contributed to the establishment of the two-party system in the United States as the key type of system include historical foundations of the system, political socialization and practical considerations, the electoral system and the federal laws.Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, there are no major requirements obligatory from the public in order to become a member of any political party (Schmidt, Shelley, Bardes, 2010, p.154). Scholars have noted that there is a decline in the strength of political par ties compared with the past. Two party system in the United States The two-party system has dominated the United States political scene for a very long time. This could be one of the contributors to the weakening of smaller political parties in the country. People who wish to serve as president, congressional representative, state governor or state legislators have to use the two main parties, Democratic Party and the Republican Party, to increase their chances of wining. Electoral system The method of electing national and legislative representative promotes the dominance of two-party system. The structure of political parties in the United Kingdom is defined by the individual ideologies supported by each party, which their members endeavor to legislate; however, their counterparts in American lack ideologically cohesive and programmatic. The available resources for these dominant parties allow them to retain their dominance. Similarly, single member system operating in a small con stituency can weaken the general party by creating smaller local independent entities (Duverger, 1963, p.45). The involvement of political parties’ leaders in the selection of candidates of their political parties is very low in the United States. On the other hand the leaders of political parties in the UK have the role of choosing which candidates should represent their parties. Moreover, the United States political parties are not involved in campaigning for their chosen candidates therefore resulting to less influence on the candidates. The United Kingdom utilizes a system of proportional representation, where officials are elected, on the bases of the number of votes their parties receive in an election, which promotes strength of parties. In the United States, the election system is focused on the candidates compared to the United Kingdom model where election is party focused (Safran, 2003, p.34). Therefore, parties in the US are not perceived to be as important as indi vidual candidates. In party centered system, political parties are in charge of all resources while in candidate-centered system, the parties provide just a few resources to the candidates. Moreover, in the US, parties do not have the mandate of choosing the candidates to run under the party, rather, it is done by voters in preliminary voting.Advertising We will write a custom essay sample on Why are political parties so strong in the United Kingdom yet so weak in the United States? specifically for you for only $16.05 $11/page Learn More As a result, the influence of parties is limited hence leading to their weakening. In contrast, the United Kingdom political parties determine the candidates to run under their parties based on their set regulation. Since the political parties in the US contribute minimal resources to the campaigning of their candidates, the party has less or minimal influence and cannot sanction the candidate if he wins (Safran, 2003, p.34). However, the political parties in the United Kingdom have much influence on their candidates and they can sanction them since they contribute most of the resources that the candidates require. The electoral system, through preliminary election of party leaders, favors the linking candidates with their local supporters rather than creating a bond between the candidates and the party (Safran, 2003, p.34). Fundamentally, the electoral system is also weakening the ideologies of the political parties. Generally, direct primaries of selecting candidates have weakened political leaders as it takes away the rights and influence of the party. In the United Kingdom the parties have the obligation of selecting candidates that they wish to field for an election without external influence. Moreover, the party oversees the campaign of its candidates and in return, the party has ultimate control and influence. Campaigning The candidate-centered approach in the US reinforces campaign-financ ing laws. The inclination of candidates funding most of the campaign is done at the expense of the party’s influence, as is the case in America. On the other hand, in the United Kingdom, parties retain their influence since they fund the campaigns of their candidates. The use of political consultants by political candidates has contribution to the decline of roles of political parties in America where the candidates are more inclined to listening to their consultants than the position of their party. However, consultants weaken the political parties through creating campaign atmosphere where they project individual candidates to the public at the expense of the party. Nevertheless, the public are more informed on candidates’ traits rather than the policies of the candidates’ parties (Best Radcliff, 2005, p.63). Moreover, political parties have failed to innovate, hence the need for outsourcing their duties to consultants. Some modern campaign tactics are weaken ing the political parties. In the United Kingdom’s party-centered system, the campaign is geared to selling the party policies to the electorate whereas in America campaigns are focused on the candidates (Swanson Mancini, 1996, p.272).Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Legal factors Legal factors in the United States have contributed to the weakening of political parties (Wilson, 2008, p.124). The policy of cross filling has also undermined the strength of political parties in America. This practice, cross filling, allows individuals to be listed on more than one political party and can participate in primary ballots of all parties where they are registered (Sabato Ernst, 2006, p.88). The candidates who use this strategy aim at reducing competition, thus weakening political parties. This policy is still in effect in some states, which weakness the ideology. Moreover, the use of cross filling in the primaries resulted in reduction of political parties responsibilities. Moreover, voters in primary elections can influence nomination of their opposing party through crossover voting. These kinds of policies limit the influence of political parties on their candidates since they do not have the right to chose or vet candidates in their parties. Moreove r, the external interference in political parties through crossover voting weakens political parties in the US. Contrary to this, political parties in the United Kingdom do not have any interference from supporters of other parties; hence, they retain their objectivity in their core issues. The United States, through federal and state governments, closely regulates and it has decentralized the political parties. These actions of the government have contributed to weakening of political parties in America (Wilson, 2008, p.124). Political Action Committee (PACs) and special interest groups The decline of political parties can also be attributed to the rise of political action committees (PACs) in the elections in particular in fund raising. Candidates in the American political scene have their own PACs, which help them to collect funds for their political activities. Therefore, the candidates are more inclined to their committees than to the party, thus weakening party cohesion (Barde s, Shelley, Schmidt, 2008, p.248). However, political parties in the UK get finance from their membership contribution, donations i.e. from trade unions and the opposition parties also financed from the government kitty. Therefore, parties in UK are generally stronger than parties in US due to better finance availability. Moreover, funding of political parties from public kitty promotes internal unity among party members with in turn promote party cohesion. Subsequently, monies issued to support elections in the United States are given directly to the candidates. However, any money given to candidates tends to weaken the political parties, since the candidate becomes more independent and less reliant of the party. Conversely, public funding of political parties in the UK is channeled through the parties and not the candidates. Therefore, funding promotes part strength since the party leaders have leverage to induce their ideologies. Moreover, parties limit the amount of resources t hat an individual candidate can contribute to their campaign in order to protect the party’s influence. Additionally, political parties in American are influenced by their private donors, hence leading to partisan politics that decrease the strength of the party; however parties in the UK are less likely to be influenced since they do not over-rely on private donors for funding. Since action groups can access public support and resources, they have been undermining political parties that do not support their ideologies hence weakening of parties. Voters The social and political environment, in which the party operates, has a great impact on party cohesion. In addition, the development of an increase of number of independent voters has given rise to weakening of the political parties. Generally, a considerable number of voters in America are not registered in the two main political parties, thus the two key political parties have been declining in recent years. Further, the pa rticipation of voters in direct primaries to determine the candidate to run under a certain party weakens political parties (Sabato Ernst, 2006, p.110). Nevertheless, the political parties have not been able to attract public loyalty due to social changes. Furthermore, there is a trend of voters disengaging from party politics due to disappointments from political parties in the past. This is as a result of the fact that most American political parties are not engaged actively in their citizens’ lives, leading to high number of non-partisans. Conversely, the public in Europe and particularly in the United Kingdom are still inclined to party politics as they join and register in political parties, pay contributions to their parties and participate in party activities i.e. attending meetings (Wilson, 2008, p.125). Moreover, interest groups and citizen groups are competing with political parties for influence and loyalty among the citizens. However, party loyalty has declined s ince the inception of interest groups among the people in the United States. In deed, citizen action groups are actively replacing the role of political parties as a result of their weakening. Conclusion The United States and the UK have some dominant political parties and other smaller parties. Generally, the role of political parties in democracies is to educate the public on their civic rights and duties, to participate in influencing of public policies and recruiting and training candidates for public office. The strength of political parties is determined by the amount of influence a party has on its members and the cohesion in the party. However, there factors that undermine the strength of political parties namely rules and regulations, electoral systems, change of attitude among voters and modern campaigning techniques. Additionally, the rise of Political Action Committees and citizen interest groups has also undermined the strength of political parties especially in America . The United Kingdom has been able to retain the strength in its political parties due to the fact that they are able to control the selection and funding of their candidates. Moreover, the parties have restricted candidates from being independent from the party, hence creating reliance and influence. Through primary election in single-member district system, political parties in America have lost their influence in selection of candidates. Besides, a policy like cross filling of candidates during the direct primaries also contributes to the decline of parties (Shepherd, 2005, p.337). Further, the political parties in America are not funded by the government; rather, the candidates are funded directly. Consequently, this direct funding from the government makes the candidates independent from their parties. However, in the United Kingdom system, the government funds political parties directly, which in turn dispatch funds to their candidates. This mode of funding ensures that politi cal parties maintain their influence over their candidates, hence creating cohesion and party strength. References List Bardes, B., Shelley, M. Schmidt, S., 2008. American Government and Politics Today. Belmont: Cengage Learning. Best, S. Radcliff, B., 2005. Polling America: A-O. Westport: Greenwood Publishing Group. Duverger, M., 1963. Political Parties: Their Organization and Activities in the modern State. London: Taylor Francis. Medvic, S., 2009. Campaigns and elections: players and processes. Boston: Cengage Learning. Sabato, L. Ernst, H., 2006. Encyclopedia of American Political parties and elections. NY: Infobase Publishing. Safran, W., 2003. The Secular and the Sacred Nation: Nation, Religion and Politics. London: Taylor Francis. Schmidt, S., Shelley, M. and Bardes, B., 2010. American Government and Politics Today, 2010-2011. Boston: Cengage Learning. Shepherd, M. 2005. Mastering the National Admissions Test for Law. London: Routledge. Swanson, D. Mancini, P., 1996. Po litics, media, and modern democracy: an international study of innovations in electoral campaigning and their consequences. Westport: Greenwood Publishing Group. Wilson, J. Q., 2008. American Government. OH: Cengage Learning. This essay on Why are political parties so strong in the United Kingdom yet so weak in the United States? was written and submitted by user Curt Conners to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.